the busan film festival
on the red carpet with john masters organics
October 5, 2013
ohn Masters Organics was very proud to be a part of InStyle magazine’s red carpet event at the Busan (formerly Pusan) International Film Festival this October in Busan, South Korea!
One of the most significant film festivals in Asia, this year’s festival featured 301 movies from 70 countries around the world.
It featured multiple world premieres and focused on cross-cultural collaborations and new and emerging film voices.
With major celebrities from around the globe in attendance, John Masters Organics provided premium organic hair products and hair styling service to visitors with the help of stylists from the concept salon Fore.
We had a great time with Jung Kyung Ho, Yoo Ain, Kim Hae Sook, and the rest of the casts of Kkang Chul and Rollercoaster, and celebrated the 5th anniversary of the “Good Downloader” campaign
With the move of the Korean Film Council and the media rating board to Busan, this harbor city is becoming the epicenter of Korean film, and the festival is a major event in the cinema calendar.
We were happy to be there, bringing some John Masters Organics style to the red carpet!