hong kong press event
introduction of our new scalp system
February 20, 2013
e recently celebrated the launch of our Scalp Collection in Hong Kong with a fabulous party and press event.
Guests included editors of international magazines, top local beauty bloggers, and professional hair stylists and makeup artists. A great time was had by all!
We divided the event space into ‘zones’ to provide guests with the complete John Masters Organics experience.
The first stop was the ‘gallery’, with photos telling the John Masters Organics story from the beginning and explaining the benefits of our new scalp system.
The second ‘experience’ zone included professional stylists providing express hair styling with an array of John Masters Organics products.
This gave guests an immediate demonstration of the luxurious quality of our products as well as their impressive performance.
Next, in the ‘freshness’ zone, guests were invited to try some delicious salad made with hydroponically-grown vegetables.
The clean, water-rooted veggies reflected our Scalp Collection’s concept of growing healthy hair from the roots out.
Finally, we invited a popular portrait artist make a sketch of each guest as a memento of the event.
It was a very enjoyable afternoon, and a wonderfully successful introduction of our scalp system to Hong Kong!